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Automation project

AI Lead Qualification Agent

Score inbound leads with AI, sync them to a CRM and trigger instant follow-up.

Intermediate~6 hoursn8nOpenAIHubSpotWhatsApp API

System workflow

  1. InputNew lead
  2. AIAI scoring
  3. AutomationCRM sync
  4. OutputWhatsApp + email

The problem

Sales teams lose hot leads because inbound enquiries sit unread for hours, and reps waste time on leads that were never a fit.

The solution

An n8n workflow receives every new lead, asks an LLM to read the enquiry against your ideal-customer profile, scores it, writes it to the CRM and sends the right follow-up within a minute.

Build steps

How you’ll build it

  1. 01

    Capture

    A webhook receives form or ad leads and normalises the fields.

  2. 02

    Qualify

    The LLM reads the enquiry and returns intent, budget signal and a 0–100 score.

  3. 03

    Route

    Scores above the threshold go to sales; others enter a nurture sequence.

  4. 04

    Follow up

    WhatsApp and email messages are sent and logged against the CRM record.

Expected output

  • A working n8n workflow you can import and reuse
  • A scoring prompt with structured JSON output
  • CRM records created and tagged automatically
  • Instant WhatsApp or email replies by score band

Tools

  • n8n
  • OpenAI
  • HubSpot
  • WhatsApp API

Skills you’ll learn

  • Webhooks
  • Prompting for structured output
  • CRM APIs
  • Branching logic
  • Error handling

Build it in

Programs that include this project

  • BestsellerLive + Recorded

    AI Automation Mastery

    Build AI workflows with n8n, APIs and AI agents for real business use cases.

    • 12 weeks
    • 30+ projects
    • Intermediate
    • Certificate

    ₹14,999Original price ₹24,99940% off

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See it working in the AI Lab

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